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September Social Media Breakfast - Reining in Online Influencers: The Emerging Role of Strangers in Health Care Decisions
Tuesday, September 21, 2010 at 7:30 AM (EDT)
Charlotte, United States
Reining in Online Influencers: The Emerging Role of Strangers in Health Care Decisions
Everyone's an expert online. Armchair doctor wannabes are doling out diagnoses faster than the time it takes to update Facebook or post on Twitter. But who's vetting this advice? When bad information goes viral it not only may be dangerous, it can also create a huge liability for consumers and healthcare organizations. In this session, Karen Albritton, President of Capstrat, Gayle Tuttle Director, Strategic Communications for Blue Cross and Blue Shield of North Carolina and Katie Ratchford of Carolinas Healthcare will address the idea of crowdsourcing medical information, the effect it's having on the patient-doctor relationship and what it could mean for the business of health care.
With an uncanny ability to study a problem and see immediate opportunities, Karen has a knack for finding real solutions that work for clients. She combines a constant pursuit for excellence and tenacious competitiveness with strategic insight and broad industry experience. Karen has a firm grasp on the fundamental ins and outs of the communications business — and a keen sense for its rapidly changing landscape. Karen has proved integral in launching new services at Capstrat – digital in 2001 and engagement marketing in 2007.
Karen stays involved in the community by serving on several boards of directors, including the NCBioScience Industry, Triangle Chapter of the American Marketing Association and Wake Education Partnership. Karen earned her B.A. in journalism and political science from the University of North Carolina at Chapel Hill.
Who Should Attend: anyone with intermediate to advanced understanding of Social Media, web2.0, SEO, marketing and media.
*This event hopes to promote a higher level discussion - NOT AN ENTRY LEVEL DISCUSSION.
Date: Tuesday, September 21st
Time: 7:30 am to 9:00 am
Location: Mez at the EpiCentre in Uptown Charlotte
Cost: $25 per person including a continental breakfast buffet, coffee/water, tax and gratuity. (parking is validated)
National History: The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend. The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.